Release Date 5/9/16 Episode Length 22:46

The Secrets of How, What, and Who to Pitch

with John Livesay of Selling Secrets for Funding

"Investors are more interested in the jockey, not the horse."
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John Livesay, funding strategist, talks with us about the things you need to consider when it comes to pitching your product. Beyond covering the elements of a great pitch, he shares advice on how to find and approach the right investors based on your business and culture. Finally, he discusses his three secrets to increasing confidence when you’re pitching investors.

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Investors are more interested in the jockey, not the horse.
Focus on your progress, not your perfection.
You have to have empathy for both your customers and your investors.
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