Release Date 12/22/15 Episode Length 40:29

Entrepreneurial Selling vs. Professional Selling

with Craig Wortmann of Sales Engine

"Low performers answer the objection. High performers encourage and question."
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Craig Wortmann, founder of Sales Engine and Professor of Entrepreneurship at the University of Chicago, talks with us about the difference between professional selling and entrepreneurial selling. He breaks down the key differences between high performing and low performing sales people by walking us through a real-world example.

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Low performers answer the objection. High performers encourage and question.
Selling doesn’t end when you close the sale.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Major Lazer & DJ Snake — "Lean On"

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