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This New Economy - A Podcast Exploring Humanity Through Economics

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Release Date 12/15/15 Episode Length 38:45

How to Structure Your Story

with Michael Jamin of TwirlyGirl

"Make your customer the hero of the story."
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Michael Jamin, long-time Hollywood screenwriter for shows such as Beavis and Butthead, King of the Hill, and most currently, Maron, talks with us about what a story really is. He walks us through key structural elements that you can use to help tell your company or brand story to better engage with your customers.

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Make your customer the hero of the story.
People don’t connect to brands, they connect to the stories behind the brand.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by The Be Good Tanyas — "Waiting Around to Die"