Release Date 10/22/15 Episode Length 37:28

How to Build Something People Want to Buy

with Ian Crosby of Bench

"There’s an infinite number of things that don’t matter that people will try to convince you matter."
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Ian Crosby, co-founder and CEO of Bench, talks with us about their journey from a totally manual process to something vastly more efficient and scalable. He also talks about how to think differently about the problems you’re solving and creating something people really want.

Not in a listening mood? Click here to read this interview instead.

There’s an infinite number of things that don’t matter that people will try to convince you matter.
Culture has to be diverse - not just carbon copies of the founders.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Alessia Cara — "Here"

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