Release Date 10/15/15 Episode Length 26:20

How to Experiment with, Measure, and Optimize Marketing Channels

with Chris Lucas of Formstack

"Data is everywhere, but if you don’t understand it you’re just operating in a black box."
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Chris Lucas, VP of Marketing at Formstack, talks with us about how they experiment with, measure, and optimize various marketing channels. He also talks about how the’ve built out their marketing team with specialists in various areas (SEO, PR, PPC) and use analytics to measure what’s really working, and why.

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Data is everywhere, but if you don’t understand it you’re just operating in a black box.
Without measuring things we knew some things were generally working, but we didn’t know how well.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Day Wave — "Drag"

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