Release Date 10/6/15 Episode Length 28:21

Identifying the Right Pivot Opportunity, and Seizing It

with Andrei Soroker of Sameroom

"Selling migraine medicine to people who don’t yet have a headache is impossible."
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Andrei Soroker, CEO of Sameroom, talks with us about the early days of their chat app and what it was like competing with Slack and other early players in the space. He shared how they found a big opportunity and pivoted to a new approach, and shares the SEO efforts that have been killing it for them recently. He also talks about hiring abroad and some of the challenges of trying to help bring employees overseas to come work in the U.S.

Not in a listening mood? Click here to read this interview instead.

Selling migraine medicine to people who don’t yet have a headache is impossible.
You have to believe the entire world is going to use your product.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Cillie Barnes — "Brainwash"

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