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This New Economy - A Podcast Exploring Humanity Through Economics

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Release Date 10/1/15 Episode Length 31:41

How to Find, Test, and Double Down on Scalable Growth Channels

with Gabriel Weinberg of Duck Duck Go

"We recommend experimenting with 3 channels at a time."
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Gabriel Weinberg, Co-Author of Traction, shares what's changed since the first release of his book. He covers the Bullseye Framework and how it's changed over time. And he also shares what it's been like using a publisher for the second edition.

Not in a listening mood? Click here to read this interview instead.

We recommend experimenting with 3 channels at a time.
When you find a channel that works, double down and move away from less-successful channels.
At some point, you'll see diminishing returns from your marketing channels.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Magnolias — "Tapper the God"