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Release Date 9/29/15 Episode Length 31:06

How to Prospect and Close 50% of Your Deals

with Brian Trautschold of Ambition

"Identify the right persona. You’ll swing and miss trying to sell the wrong customer."
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Brian Trauschold, Co-Founder of Ambition, talks with us about their entire approach to sales. He covers the importance of identifying the right person at the right company to talk to, and shares various techniques for cold reachouts and followups.

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Identify the right persona. You’ll swing and miss trying to sell the wrong customer.
If you aren’t investing in inbound you’re doing a disservice to your sales team.
People out there aren’t sitting around waiting for your company to call.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Dallas Cotton — "Crossroads"

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