Release Date 4/10/14 Episode Length 24:30
Market Disruption and Getting Your First Customer
with Brant Cooper of The Lean Entrepreneur
"It’s not about CAN you build the product. The question is, SHOULD you build the product."
In this episode we talked with Brant Cooper, author of The Lean Entrepreneur, he talks about the common misconceptions around the Lean Startup and how to use early customer interviews to discover the emotional connection that people can have with your product.