Release Date 4/10/14 Episode Length 24:30

Market Disruption and Getting Your First Customer

with Brant Cooper of The Lean Entrepreneur

"It’s not about CAN you build the product. The question is, SHOULD you build the product."
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In this episode we talked with Brant Cooper, author of The Lean Entrepreneur, he talks about the common misconceptions around the Lean Startup and how to use early customer interviews to discover the emotional connection that people can have with your product.

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It’s not about CAN you build the product. The question is, SHOULD you build the product.
The big mistake that entrepreneurs make is that they just start pitching instead of listening.
Before you start worrying about how to scale to 1,000 customers you need to find one.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Notorious B.I.G. — "Get Money (Zudo Jazz Remix)"

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