Release Date 9/1/15 Episode Length 46:30
The Incredible Marketing Machine Behind the Cleveland Cavaliers
with Michael Conley of Cleveland Cavaliers
"We're taking a lot of the guessing out of the equation so we can deliver the right message at the right time."
Michael Conley, VP of Digital at The Cleveland Cavaliers, talked with us about the kinds of digital campaigns they're running to create an ultra personal experience for fans both inside and outside of the stadium, including ways to keep them engaged in the off-season. The kinds of things they're doing (and the scale at which they're executing them) are truly amazing - this is a great listen.