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This New Economy - A Podcast Exploring Humanity Through Economics

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Release Date 7/23/15 Episode Length 28:00

Using Behavioral Analytics to Drive Product Direction

with Richard White of UserVoice

"Instead of investing in certain stocks/bonds, you’re investing in certain functionality."
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Richard White, CEO of UserVoice, talks with us about using behavioral data to help drive product decisions and feature iterations. He talks about finding the balance between looking at data and trusting your gut instincts, and how this changes as companies mature.

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Instead of investing in certain stocks/bonds, you’re investing in certain functionality.
Ask 'how can this be better?' Not, 'what's wrong?'

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Maribou State — "The Clown"

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