Release Date 7/16/15 Episode Length 35:38

Your Strategy is Your Story

with Eliot Peper of Uncommon Stock

"Storytelling is the skill that distinguishes the top 1% of founders."
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Eliot Peper, author of the Uncommon Stock fiction series, talks with us about the critical importance of nailing your story. From communicating with customers, to investors, to employees, your story has to matter. He shares some fantastic strategies and techniques to make sure you're framing your story in the most impactful way.

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Storytelling is the skill that distinguishes the top 1% of founders.
To tell a good story - focus on the obstacle, not the ending.
A strategy is not a roadmap, it’s understanding why you’re important.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Super Duper — "Angela"