Release Date 6/25/15 Episode Length 25:01

The Impact of Acquiring Qualified Beta Users

with Kat Bobbitt of Stand In

"The less you sell what you’re doing the better relationships you’ll have."
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Kat Bobbitt, Co-founder and CEO of Stand In, talks with us about acquiring beta users and qualifying their feedback. She also talks about the importance and impact of adding prototyping to your workflow and the fact that designers really don’t need to know how to code to get their vision across.

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The less you sell what you’re doing the better relationships you’ll have.
Finding great beta users is all about finding great people.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Sufjan Stevens — "Should Have Known Better"

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