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Release Date 6/9/15 Episode Length 27:22

The Two Early Pivots of Segment

with Peter Reinhardt of Segment

"Analyzing data in aggregate isn’t that helpful - you need to look at segments."
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Peter Reinhardt, co-founder and CEO of Segment, talks about the early days and finding their way to the current iteration of Segment. It’s a great lesson in testing your ideas in the market. He also shares some ways his team automates internal processes that they know they have to do over and over.

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Analyzing data in aggregate isn’t that helpful - you need to look at segments.
It’s so much easier to figure out what people want once you have even a few customers using your product.
Don’t automate things that are one-time tasks.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Beirut — "No No No"

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