Release Date 5/14/15 Episode Length 31:55
The Technical Hacks Your Marketing Team Needs to Learn
with Justin Mares of Traction
"Almost no marketers know how to leverage different capabilities of software."
Justin Mares, co-author of Traction and creator of SQL for Marketers and Programming for Marketers, talks with us about the whole new world of opportunities that open up when a non-technical marketer learns just enough to be dangerous. There’s so much that can be done with a few technical hacks and you don’t need to understand programming to leverage any of it.