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Release Date 5/14/15 Episode Length 31:55

The Technical Hacks Your Marketing Team Needs to Learn

with Justin Mares of Traction

"Almost no marketers know how to leverage different capabilities of software."
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Justin Mares, co-author of Traction and creator of SQL for Marketers and Programming for Marketers, talks with us about the whole new world of opportunities that open up when a non-technical marketer learns just enough to be dangerous. There’s so much that can be done with a few technical hacks and you don’t need to understand programming to leverage any of it.

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Almost no marketers know how to leverage different capabilities of software.
People think if you want to become a more technical marketer you have to learn to code. This isn't true.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Of Oceans — "In Love, Not Limbo"

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