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This New Economy - A Podcast Exploring Humanity Through Economics

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Release Date 3/27/14 Episode Length 29:54

Creating "Wow" Moments and the Impact on Engagement

with Moritz Plassnig of Codeship

"It’s important for any product that you find a way to create a ‘wow’ moment - really, really fast."
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We talked with Mo Plassnig, co-founder and CEO of Codeship. He talked about how their passion for education is baked into who they are as a company. He also shared how creating a “wow” factor for people in the first couple minutes of using their product has been huge in moving the needle.

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It’s important for any product that you find a way to create a ‘wow’ moment - really, really fast.
Focus on doing just a few things. Do them really, really good. Then focus on the next things.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Yasiin Bey aka Mos Def — "Windmill Mathematics BASC Remix"

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