Release Date 4/21/15 Episode Length 39:11

The Winning Formula for Viral Content

with Matt Schlicht of ZapChain

"People look at so much content every day, it's your responsibility to trick them into getting educated."
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Matt Schlicht, founder of ZapChain, talked with us about growing a community and keeping the quality of participation high. He also breaks down his uniquely effective, and usually funny, content strategy.

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People look at so much content every day, it's your responsibility to trick them into getting educated.
Creating your own content is the most scalable/efficient way to attract people to what you’re working on.
The only way to be great is to be shitty.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Mmoths — "All These Things (Regal Safari Remix)"

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