Release Date 3/25/14 Episode Length 23:03
Leveraging Content Marketing Materials (Even at Scale)
with Gregory Ciotti of Help Scout
"84% of our inbound traffic (over 250k uniques/mo) is through some piece of content. Amazing."
We talked with Gregory Ciotti, the man behind Help Scout’s inbound marketing. He breaks down his process for producing his unique, research-backed content, and he also talks about the recent decision to pull down the email wall to all their guides, letting them live out in the open.