Release Date 3/25/14 Episode Length 23:03

Leveraging Content Marketing Materials (Even at Scale)

with Gregory Ciotti of Help Scout

"84% of our inbound traffic (over 250k uniques/mo) is through some piece of content. Amazing."
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We talked with Gregory Ciotti, the man behind Help Scout’s inbound marketing. He breaks down his process for producing his unique, research-backed content, and he also talks about the recent decision to pull down the email wall to all their guides, letting them live out in the open.

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84% of our inbound traffic (over 250k uniques/mo) is through some piece of content. Amazing.
We use the "M. Night Shyamalan Technique" - you've got to have that unique twist to be remembered.
Networking is the content marketing secret that no one wants to talk about.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Tet — "Что сказать вам на прощанье?"

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