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This New Economy - A Podcast Exploring Humanity Through Economics

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Release Date 4/7/15 Episode Length 29:35

The Marketing Strategy that Made Dots #1 Worldwide

with Paul Murphy of Dots

"Games should be able to make money on day one. But not so aggressive that you piss people off."
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Paul Murphy, co-founder and CEO of the #1 game Dots, talks with us about the strategies and processes they follow when creating and launching new games.

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Games should be able to make money on day one. But not so aggressive that you piss people off.
The best monetizing games have that aspect baked into the mechanic. Like poker.
If you’re starting a game today, expect to spend at least $20k-$100k to get it in front of enough people...

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Blackbird Blackbird — "Tear"

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