Release Date 3/17/15 Episode Length 29:41
The Pipeline Tactics of Mattermark’s Sales Team
with Andy Sparks of Mattermark
"We’re not really competing with specific companies as much as we’re competing for buyers' attention."
Andy Sparks, co-founder of Mattermark, talks about Mattermark's sales strategy and culture of their sales team. He shares how they heavily rely on customer discovery and gain a deep understanding of what people need, as well as some tactical points of closing sales.