Release Date 3/17/15 Episode Length 29:41

The Pipeline Tactics of Mattermark’s Sales Team

with Andy Sparks of Mattermark

"We’re not really competing with specific companies as much as we’re competing for buyers' attention."
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Andy Sparks, co-founder of Mattermark, talks about Mattermark's sales strategy and culture of their sales team. He shares how they heavily rely on customer discovery and gain a deep understanding of what people need, as well as some tactical points of closing sales.

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We’re not really competing with specific companies as much as we’re competing for buyers' attention.
Inbound are always the most qualified leads.
There are a lot of things being built that are interesting, but not necessarily things people want.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by John Beltran — "Snow Racer"

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