Release Date 3/3/15 Episode Length 23:21

How to Know When to Invest in Your Company

with Nathan Barry of ConvertKit

"I had this dream that SaaS should sell itself. Not true - you have to do outreach. You have to sell."
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Nathan Barry, founder of ConvertKit and author of Authority, talked with us about the struggles of getting a SaaS app off the ground. He focused on the hard decision of knowing when to invest both time and money into an idea, even when there aren’t clear cut signs of success.

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I had this dream that SaaS should sell itself. Not true - you have to do outreach. You have to sell.
The smaller your marketing site is...the smaller people think your product is.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Post Malone — "White Inversion"

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