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Rocketship.fm · Season 7 · Episode · May 30, 2019

Creating Loyal Customers with Dheerja Kaur of theSkimm

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What’s the best kind of customer? A loyal customer.

Today with breakdown how theSkimm has built and maintained am excited audience of dedicated fans. Dheerja Kaur is the Chief Product Officer at theSkimm and walks us through how they keep their audience of largely female millennials (and Belsito) and the challenges of having a passionate audience scrutinizing your every decision. 

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